About Us

We are a family business based in California. Our vision is to provide products that are sustainable, ethically produced and environmentally friendly at an affordable price. We want to help inspire a change in how we think about the clothes we buy. In an age where we are increasingly aware of our impact on this beautiful planet, we want to extend this awareness to the everyday items we buy and wear.

Conventional cotton has a large carbon footprint and is sprayed heavily with chemicals classified as "highly toxic" by the Environmental Protection Agency. However, its natural Eco-friendly counterpart organic cotton is used by only 1% of the apparel industry. 

The fashion industry is considered the second largest polluting industry in the world yet many do not consider its impact when buying clothes. We want to work with you to help raise this awareness. We encourage people to question how was this made, who made it, does it support the values I uphold?

Our apparel is made with either 100% organic cotton or a blend of sustainable, recycled fibers with organic cotton. It is also all made in USA. Our organic cotton is all certified by the Global Organic Textiles Standard (GOTS). Our sustainable range of blended organic cotton and recycled polyester is certified by the Organic Blended Content Standard (OCS) verifying the presence and amount of organic material and by the Global Recycled Standard which verifies the recycled content in the final products and the maintenance of social and environmentally friendly practices. 

We have pledged that for every item you buy from us we will plant a tree in partnership with One Tree Planted. 

We are also proud to be part of the 1% for the Planet network fighting for a better future. The members of this network have collectively given back more than $265 million to the environment. 

Together we need to raise our awareness and make informed changes that can really make an impact for the good of the planet, safeguarding it for our families and future generations.